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SPEAKER 1
I think that processes is one of the things that designers are like, but I can't be creative if you implement processes and templates. But sometimes you need those processes. There are things that if you don't waste time in this part of the process and you focus on creativity for the things that really matter,
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Then you can be creative where it's really useful. So yeah, it's more like that mentality. It's okay if you want to just push pixels. It's okay if you just want to assign whatever they requested. But like also if you put more like dot business needs and understand what is like all the moving pieces, but for example,
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they come to you and say, Hey, we need an email design. And then you're like, yeah, is marketing also considering open rate? Because if you're sending an email without quantifying how many people is opening it, it's not a problem with the tool. It might be awareness. So it's kind of understanding this whole picture, as you said,

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