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Transcript

Kevin Liang is Speaking at UXCon25

Behind the Scenes of Great UX: Lessons from Kevin Liang

Let’s talk about Kevin Liang.

He’s the guy who predicted Pluto’s demotion as a planet at the age of 8 (seriously), but that’s just the beginning. Kevin founded Zero to UX with a simple goal: to share the love and knowledge of UX research with the world, blending humor, humility, and a wealth of experience

Join Kevin Liang at UXCON

With over 14 years of behavioral research experience, Kevin’s career is a story in itself:
👉🏼
Conducting research at UC Berkeley and Stanford University
👉🏼 Driving UX insights at companies like Google, Uber, and Volkswagen
👉🏼 Presenting findings to CEOs and securing patents for his ground-breaking work

Oh, and he’s launched over 80 products and features. No big deal. 😏

But Kevin isn’t just about big-name achievements. He’s a mentor, a motivator, and a master at showing people how to find their path in UX.

Want to dive even deeper into Kevin’s approach?
Check out his Self-Paced Masterclass—an immersive course with over 500 videos and 100+ hours of fun, interactive lessons. You’ll find strategies and templates that real UXR teams use today. Learn more here: Zero to UX Masterclass.

Why You Can’t Afford to Miss Kevin at UXCon '25

  • You’ll hear how research isn’t just about data; it’s about impact.

  • You’ll learn how to make creativity your superpower in UX.

  • You’ll leave with tools, stories, and strategies that feel real—and actionable.

Kevin brings a sense of wonder to the world of UX research. Whether you’re a seasoned researcher or just dipping your toes into the field, his session will remind you why you fell in love with UX in the first place.

🎟️ UXCon25 is more than a conference—it’s a chance to connect, grow, and be inspired. Join Kevin Liang and a line-up of incredible speakers who will challenge the way you think about UX.

Join Kevin Liang at UXCON