Translating Business Questions to Research Questions for Your Research
Crafting good UX Research questions!
Why Should We Care About Research Questions in UX?
Imagine this: You've got a fantastic product or service that you know can change lives, but you want to make sure it hits all the right notes with your users. That's where UX research comes in, and research questions are like the secret sauce that makes it all work! By asking the right questions, we can unlock the hidden gems of user insights and create experiences that people will love and cherish.
Crafting Questions that Speak Your Users' Language:
Now, we know it can be intimidating to ask questions that resonate with real people, soooooo, here are some tips that will make your research questions feel like a friendly chat with a friend:
Start with Real Curiosity: Pretend you're on an adventurous quest to discover the heart and soul of your users' experiences. Let that curiosity guide your questions and uncover the magic.
Keep it Clear and Jargon-free: Avoid technical jargon that can leave users scratching their heads. Instead, use simple language that anyone can understand. Remember, we're here to connect, not confuse!
Let Them Tell Their Story: Give users the space to share their experiences in their own words. Open-ended questions are like open doors to amazing insights and personal stories.
Empathize, Don't Judge: Show empathy in your questions and avoid sounding judgmental. When people feel understood, they open up and share their true feelings.
Spice it Up with Fun: Inject a touch of fun and excitement into your questions! We all love to engage in playful conversations, and this approach can spark creativity in unexpected ways.
To learn more about creating effective research questions for qualitative UX research, click on the button below:
Translating business questions to research questions
As a UX professional, your role involves understanding and addressing business questions through the lens of user experience research. Converting business questions into research questions is a crucial step in conducting meaningful and actionable research.
Here is how to achieve that:
Understand the Business Questions: Start by thoroughly understanding the business questions posed by stakeholders or decision-makers. Meet with them to clarify any ambiguities and get a clear understanding of their objectives and goals.
Identify the Underlying Objectives: Look beyond the surface of the business questions and identify the underlying objectives or problems they are trying to solve. This will help you frame the research questions in a way that directly addresses the core issues.
Focus on User-Centricity: Keep the user at the center of your research questions. Ensure that your research questions are focused on the user's perspective rather than solely on business needs.
Frame Questions Clearly and Concisely: Research questions should be clear, specific, and easy to understand. Avoid vague language and ensure that each question targets a single aspect of the research objective.
Example:
Let's say the business question is: "How can we increase user engagement on our e-commerce platform?"
Converted into a research question: "What factors influence user engagement on the e-commerce platform, and how can we improve them to increase user satisfaction and retention?"
If you want to learn more on how to do this, watch this video by Dscout
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Handpicked Resources for Crafting Effective UX Research Questions in Qualitative Research📚
"Just Enough Research" by Erika Hall: A practical guide on how to incorporate research into your design process without getting overwhelmed.
"Interviewing Users: How to Uncover Compelling Insights" by Steve Portigal: Master the art of conducting effective user interviews that reveal invaluable insights.
Podcast: "UI Breakfast: UI/UX Design and Product Strategy" by Jane Portman - Gain actionable tips on UI/UX design and product strategy to create user-centric experiences.
"Podcast: "User Defenders: UX Design & Personal Growth" - Jason Ogle hosts inspiring interviews with UX professionals, delving into their creative processes and methods for understanding users' needs.
Participant interview Questions….from Research Questions
Once you’ve created your research questions, the next step is creating participant interview questions out of the research questions. You need to transform the broader research questions into specific, open-ended, and user-focused inquiries.
Here is an example:
Research Question: What specific aspects of our website's design, navigation, and content contribute to users' positive or negative experiences, and how can we enhance these elements to improve overall user satisfaction?
Participant Interview Questions:
Can you describe a recent experience you had while using our website? What did you like about it, and what aspects, if any, were challenging or frustrating?
When browsing our website, are there any particular features or elements that stand out to you positively or negatively? Why?
How would you rate the ease of finding information and navigating through different sections of our website? Can you share any specific examples that illustrate your thoughts?
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Happy researching!
The RB Team