[You're Invited] Come Learn How to Create Compelling User Archetypes in UX
Hands-On Workshop on creating User Archetypes
Building upon the immense success and feedback from our previous workshop on personas vs archetypes, we're thrilled to bring you the next step: a deep dive into the world of user archetypes, crucial for creating outstanding user experiences!
Did you know that understanding your audience through user archetypes is key to creating designs people love? Around 80% of successful designs come from knowing what users need and like.
In our previous session, we learned about personas and archetypes. Now, we're going deeper into archetypes - these aren't just profiles; they're powerful tools made from real user info, guiding designs that truly connect with your audience.
If you've found the process of creating user archetypes challenging or are simply curious about how the are created, this workshop is your opportunity to gain in-depth insights. Tailored for both UX researchers seeking methodological refinement and product designers eager to enhance user-centric solutions, this workshop will equip you with practical skills you need.
🔍 What to Expect:
Structured Approach to Archetype Creation:
Learn a step-by-step methodology for creating user archetypes to enhance understanding and usability.
Essential Resources and Data Gathering:
Understand the key information and resources needed to effectively develop user archetypes.
Distillation Techniques for User Data:
Master techniques to distill vast amounts of user data into cohesive archetypes, emphasizing the identification of pivotal characteristics.
Dynamic Archetype Maintenance:
Acquire strategies to ensure archetypes remain adaptable and responsive to evolving user needs, ensuring sustained relevance over time.
Expert Guidance:
Benefit from Yao's extensive expertise, guiding you through best practices and industry insights.
See you at the workshop!
The RB Team