Good points. My question is, since showing business outcomes from research has always been a priority for businesses (in principle) and UX leaders have long been talking about showing outcomes, why are we just now seeing increased layoffs now instead of, say, 4 or 5 years ago?
Is it because of larger economic factors that buoyed UXR for a short time? Is it because companies think AI can produce research outcomes better or cheaper? Something else?
Good points. My question is, since showing business outcomes from research has always been a priority for businesses (in principle) and UX leaders have long been talking about showing outcomes, why are we just now seeing increased layoffs now instead of, say, 4 or 5 years ago?
Is it because of larger economic factors that buoyed UXR for a short time? Is it because companies think AI can produce research outcomes better or cheaper? Something else?