Unlocking Business Value: Using Marketing Data in UX Research
Aligning UX Research with Market Trends
Are you struggling to align your UX research with your business's strategic goals?
Join us on the 28th for an insightful workshop, “Unlocking Business Value: Using Marketing Data in UX Research,” where we will delve into the effective use of marketing data to bridge the gap between UX research and business strategy.
Why Attend?
In today's dynamic business environment, companies need to look beyond traditional UX methods to uncover insights that drive future growth. UX researchers focus on understanding user experiences, but integrating marketing data can offer a more comprehensive view aligned with business objectives.
Led by Diana Prokusheva, a seasoned product researcher at SEMRUSH with over 8 years of experience in the UX field, this session will equip you with the skills and knowledge to:
Identify the Gap: Understand why traditional UX methods may not fully address business-oriented questions and how to bridge this gap effectively.
Discover the Solution: Learn how integrating marketing data can enrich your research, providing insights that align with strategic business objectives.
Integrate Business Insights: Explore how practices from other fields closer to business goals can be applied to UX research for a more comprehensive approach.
Work on Real-world Applications: Engage in a practical case study to help a company attract a new audience through the strategic use of marketing data.
Future-Oriented Research: Learn to predict emerging trends and needs, turning your UX research into a strategic asset for your business.
Who Will Benefit from This Workshop:
UX Professionals(Researchers and Designers): Enhance your ability to integrate marketing data into your research, aligning your findings with business strategies.
Business Strategists: Gain insights into how UX research can be used to inform and drive business decisions.
Product Managers: Learn to leverage marketing data to better understand user needs and align them with product strategies.
Designers: Align your design solutions with user and business needs for more impactful outcomes.
Anyone Interested in Bridging UX and Business: Whether you're new to this integration or looking to refine your approach, this workshop will provide valuable skills and strategies.
This session promises practical skills and insights that go beyond typical UX research methods. Seats are limited to ensure an engaging and interactive experience for all participants.
Reserve your spot today and take your UX research to the next level!
Regards,
The RB Team