Steve Jobs had it right all along...The world most impactful companies are led by UX gurus.

Customer Experience > Cool code

In 2021 Apple became one of the top cash reserves on the planet because Steve Jobs had a deep passion for Customer Experience.


User experience is not reserved for pixel pushers and nerds like you and I, when you apply it at scale it can literally change the world. This can range from simple design improvements that enhance usability to more significant changes that revolutionize entire industries.

Other UX gurus are:

1. Elon Musk ( PayPal, Tesla, Space X … $294.15 Billion of created value)

Elon Musk's unwavering focus on user experience has not only revolutionized industries but has also inspired a new generation of designers to prioritize empathy, accessibility, and innovation in their work.

2. Richard Branson (Founder of Virgin companies - £5–5.5 billion net worth)

Richard Branson's relentless commitment to customer experience has not only shaped the success of the Virgin brand but has also set a benchmark for companies worldwide to prioritize customer satisfaction as the cornerstone of their business strategy.

3. Evan Sharp (Co-founder Pinterest - $19.12 billion)

Evan Sharp's visionary leadership as a co-founder and user experience designer at Pinterest has not only transformed the way people discover and share ideas online but has also inspired a new era of human-centered design that prioritizes simplicity, creativity, and inclusivity.

4. Brian Chesky and Joe Gebbia (Co-founders of Airbnb - $70.26 billion)

Brian Chesky and Joe Gebbia's deep understanding of the importance of user experience has enabled Airbnb to disrupt the hospitality industry and provide travelers with a unique and personalized experience that goes beyond just a place to stay.

5. Lynda Weinman, (Cofounder of Lynda.com) Acquired by LinkedIn valued at $26.2 billion

Lynda Weinman's innovative use of user experience in creating Lynda.com has not only revolutionized online learning but has also empowered millions of people worldwide to acquire new skills and pursue their passions.

Next time someone mentions UX does not have a set at the leadership table, simply respond Perhaps we create our own table.

We're excited to invite you to our upcoming Skillshop event, where you'll:

  • Learn the latest UX research techniques and best practices.

  • Be led by industry experts in the field.

  • Learn how to effectively plan and conduct user research, analyze data, and communicate insights to stakeholders.

  • Sharpen your skills and take your UX career to the next level.

And more!

Whether you're a beginner or an experienced UX researcher, this workshop will give you practical skills and knowledge to make a difference in your work.

Use the code RBSKILLSHOP23 to get your ticket at a 50% discount

Register for the Skillshop


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The RB Team