Meet the Instructor: Soma Ray
How to Ask the Right Questions in Interviews
Are you looking to sharpen your skills in user research and learn how to ask the questions that truly matter? Join us for an exclusive workshop, "How to Ask the Right Questions in User Interviews to Uncover Actionable Insights," led by industry expert Soma Ray, who brings over a decade of experience working with global giants like Nvidia, IBM, and Booking.com.
About Soma:
Soma is a seasoned UX and product expert, and the founder of Manthan UX, an independent consultancy dedicated to helping startups, scale-ups, and product teams achieve product-market fit or pivot successfully. With a deep background in user research, product strategy, and design thinking, Soma has helped numerous companies navigate complex challenges, all with a low upfront cost.
What truly sets Soma apart is her cross-cultural perspective, gained from living and working in India, the US, and now the Netherlands. Her experiences have shaped her unique approach to ensuring technology is accessible and effective for all users, regardless of their background
Why Attend?
User interviews are often the cornerstone of UX research, but when conducted improperly, they can lead to vague, non-actionable feedback that doesn’t move the needle for your product or business. This workshop will teach you how to craft precise, impactful questions that draw out the deep insights you need to drive your product’s success and align with your business strategy.
What You’ll Learn:
Crafting Impactful Questions: Learn how to craft questions that encourage honest and meaningful responses from users, helping you uncover insights that truly matter.
Removing Bias: Discover techniques to minimize inaccuracies and biases in user feedback, ensuring that your insights are both accurate and actionable.
Identifying Market Fit: Explore strategies for finding the right users or clients who are ready to pay for your offerings, helping you focus your efforts on the most promising opportunities. You’ll learn how to ask questions that reveal whether your product resonates with your target audience, helping you focus your efforts on those most likely to convert.
Maximizing Research Efficiency: Master methods to streamline your research process, eliminating wasted effort and ensuring your research is as efficient and effective as possible. This includes learning how to structure interviews that maximize the value of each session, making the most of your time and resources.
Workshop Highlights:
Real-World Examples: Dive into examples of effective vs. ineffective interview questions, showing you exactly how to refine your approach.
Interactive Learning: Engage in live exercises and discussions, guided by Soma’s expert insights, to practice your skills in real-time.
Tailored Advice: Receive personalized feedback on your interviewing techniques, helping you apply what you learn directly to your projects.
Soma’s unique ability to uncover hidden insights and her dedication to making technology accessible to all users make her the perfect instructor for this workshop. Don’t miss this opportunity to learn from a leading expert in the field. Register now to secure your spot and start transforming your user interviews into a powerful tool for success.