How to Present Research Insights Convincingly
How to Present Insights with Clarity
Quick Take
A research insight is only powerful if the audience understands it and believes in it.
The goal is not to impress stakeholders. The goal is to align them.
This week’s Gameboard Challenge will help you practice turning research into action.
The Real Work Happens After the Research is Done
Many researchers do excellent work collecting data, interviewing users, synthesizing patterns.
But when it is time to present the insights, something happens.
The message gets complicated.
The story gets long.
Stakeholders check out.
The value is lost.
Presenting research effectively is not about showing everything you discovered.
It is about showing what matters most to the decision being made.
How to Present Insights with Clarity
Start with the problem, not the process.
Frame the question you were trying to answer before describing how you answered it.Tell the story in plain language.
If you can’t explain the insight in one simple sentence, the stakeholder will not remember it.Show the impact directly.
Pair each insight with what should happen next: a design change, a priority shift, a metric to track.Use fewer slides, but sharper ones.
Make the key point unavoidable. The audience should see it within three seconds.
Research earns trust when it helps people make decisions more confidently.
UX Gameboard Challenge
Scenario
Tari just finished a round of usability tests for a new product dashboard.
She presents her findings to the product team, but her slides include:
Every quote
Every observation
Every pain point
The team feels overwhelmed. After the meeting, nothing changes.
Your Challenge
Identify 1 to 2 root causes for why Tari’s insights did not lead to action.
Suggest one practical way to present the same findings in a clearer, decision-driving format.
Think you know the answer? Drop it in the comments for a chance to be featured in next week’s Gameboard reveal!
Quick Tip: The One-Slide Summary
After your research, create one slide that answers:
What we learned
Why it matters
What we should do
If the story cannot fit on one slide, the story is not clear yet.
Thank you for learning with us, sharing with us, and growing in community.
See you next Wednesday.
Thank you for sharing such insight. It’s really valuable for someone who juggle between design and research all the time.