Conducting In-Depth Interviews in Qualitative Research
Tips for Crafting an Effective Interview Guide
In the realm of UX, one essential skill in your UX toolkit is the ability to talk to users. Conducting in-depth interviews is a crucial method to gather valuable insights from users. It goes beyond surface-level data, allowing you to delve into the intricacies of user experiences.
Today, we will explore the step by step approach to conducting in-depth interviews and the UX tools you can use in each step, making your UX journey even more enriching.
But before that…
Have you grabbed your early bird ticket for our UX conference yet? Tickets sales at this price are until end of January! I wouldn’t wait if I were you.
Even greater news, Students can get an extra 50% discount on on-site tickets using the promo code STUDENTS50
Now, with that out of the way, where were we….
First Things First… Understand the Why
Before jumping into the interview process, it's essential to grasp the purpose behind conducting in-depth interviews. This enable you to focus on uncovering findings on what you and your team would love to learn from the research.
At this point, meeting with stakeholders is KEY. Stakeholders can be your fellow researchers, the design team, the product manager or even the marketing department. Talking with stakeholders helps in:
Aligning Objectives: It ensures that the research objectives align with the overall business goals and stakeholder expectations.
Securing Buy-in and Support: When stakeholders feel they are part of the process, they are more likely to advocate for the research.
Identifying Key Metrics and Success Indicators: Stakeholders can help in defining what success looks like and what metrics are important to track.
Accessing Information and Resources: Stakeholders often have access to valuable information and resources that can aid in your research. E.g. data, contacts etc.
Facilitating Implementation of Findings: When stakeholders are involved from the beginning they are more likely to understand and value the insights, making it easier to implement the findings of the research.
To learn how to engage stakeholders, check out this video Video: Engaging Stakeholders in UX Research