Clash of Perspectives: Advocating for UX Research in the Face of Skepticism!.....Unmasking UX Portfolio Secrets
Is the Industry Stuck in a Methodology Rut?
Happy End of Week,
We hope you've had a fantastic week! We're thrilled to provide you with a recap of two incredible events that took place recently: "How to Create an Irresistible UX Portfolio" and "The Case for UX Research and Framework to Make it Great." Let's dive right in and explore the key takeaways from each event:
Event 1: The Case for UX Research and Framework to Make it Great
This was definitely a hot topic centered around advocating for UX research within organizations and convincing stakeholders of its value. Here are some key insights:
1️⃣ Understand stakeholder concerns: To advocate for UX research, it's crucial to understand the concerns and priorities of stakeholders. Take the time to listen and empathize with their needs and challenges.
2️⃣ Communicate the value proposition: Clearly articulate the benefits of UX research, such as increased revenues, reduced costs, and increased ROI(Listen to the clip above). Show how investing in research can lead to better-informed design decisions and ultimately enhance the user experience.
3️⃣ Foster collaboration: Engage stakeholders throughout the research process, involving them in user interviews, usability tests, and data analysis. Collaboration creates a shared understanding and ensures stakeholders feel invested in the research outcomes.
Event 2: How to Create an Irresistible UX Portfolio
This event focused on helping UX professionals craft compelling portfolios that stand out in a competitive industry. The speaker shared valuable insights and tips, including:
1️⃣ Understand your audience: Tailor your portfolio to the specific needs and expectations of the companies or clients you want to attract. Highlight projects and skills that align with their requirements.
2️⃣ Showcase your process: Employers are interested in understanding how you approach and solve problems. Include case studies that demonstrate your design thinking, research methodologies, and user-centered approach.
3️⃣ Visual storytelling: Leverage visual elements, such as images, videos, and interactive prototypes, to tell a compelling story about your projects. Visuals can captivate potential employers and give them a glimpse of your design skills.
4️⃣ Highlight impact and results: Emphasize the outcomes and impact of your design work. Use metrics, user feedback, and testimonials to illustrate the value you brought to previous projects.
ProTip: For non-coders, here are some CMS platforms the speaker recommended you can use to set up your UX portfolio seamlessly
UXFolio(Highly recommended)
Wix
Webflow
Notion
Squarespace
WordPress and a theme
Two UX portfolios that were highlighted that you can check out are:
What’s next……
Unveiling the Minds of Users: Delving into the Enigmatic Realm of Personas and Archetypes
In the realm of user experience, two concepts play pivotal roles in unraveling the intricate tapestry of human behavior, motivations, and preferences; Personas and Archetypes.
As we embark on this journey in the coming week with Yao Adantor, we'll delve into the nuances, differences, and potential synergies between personas and archetypes, peeling back the layers to uncover how these powerful tools can shape exceptional user experiences. Get ready to challenge preconceptions, ignite your imagination, and gain fresh insights into the minds of users.
Best regards,
The RB Team