[24-hrs to go] Rethink How You See "The User"
Why your “user” might not be who you think
Most UXers say they want more influence in their orgs. More clarity. More say.
But here’s the thing most won’t admit:
You can’t influence what you don’t understand.
And right now, most of us are still designing for a version of “the user” that doesn’t exist.
A lone person, eyes locked on a screen. Simple. Clean. Predictable.
But that’s not how people live… and it’s definitely not how they experience products.
Tomorrow, we’re flipping that script.
Sena Aydin Bergfalk is leading a hands-on workshop that’ll challenge everything you think you know about “the user”—and give you frameworks to design for the real world: ecosystems, context, complexity, and all.
It’s not theory. It’s strategy. It’s clarity.
It’s your chance to level up the way you work… and the way you’re seen.
What You’ll Learn:
✅ How to break away from a narrow view of users and design for a complex ecosystem of interactions, touchpoints, and real-world contexts
✅ How to recognize the role of context, ecosystems, and indirect interactions in UX
✅ A real-world case study on expanding user perspectives to drive better design and business outcomes—plus a chance to work on yours
✅ How expanding our understanding of “the user” can strengthen UX influence within organizations
✅ Practical user-centered frameworks from service design and systems thinking
By the end of this session, you’ll walk away with a more holistic view of user experience and strategies to navigate the growing pressures to demonstrate UX’s influence and business value.